Why do Grassroots Nonprofits struggle to stay afloat when they do such good work?
We believe grassroots charities meaningfully improve and enhance vulnerable lives in incalculable ways.
But they are battling to compete with large charity fundraising machines. The business of philanthropy requires expensive, national high-visibility campaigns, and sophisticated branding; small charities just can't afford to compete. They struggle to raise funds, diverting time and energy from their primary mission of helping people -- what we call Charity in Action.
Our goal is to deliver a sustainable fundraising stream to small nonprofits and charitable organizations.